Lingerie Buyer Magazine profiles the FabFit Academy.
Ali Cudby, founder of Fab Foundations, talks about the launch of her innovative new online fit school and why she believes it will benefit both retailers and suppliers as well as those outside the lingerie industry.
Anyone working in the lingerie industry will know that good fit is a complex thing to achieve. A combination of technology and structure, size and shape, the perfectly fitted bra is as individual as the person wearing it.
That being the case, education has always been the biggest challenge facing this industry, and education of consumers is only one aspect of this. Retailer training is also key, and it the desire to impart a comprehensive and consistent approach to fit that has led to the launch of the FabFit Academy by US author and founder of Fab Foundations, Ali Cudby.
The author of the best-selling book Busted! The Fab Fit Guide to Bras that Fit, Flatter and Feel Fantastic, and one of the Lingerie Buyer’s regular columnists, Ali has been passionate about good fit since she was fitted in Bravissimo four years ago – \’in a size I didn’t even know existed!’ – after struggling for years with uncomfortable and unflattering bras.
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