Next Wednesday Journelle will be launching their 2012 Spring Cleaning Bra Drive. Gently used bras will be collected and donated, while those who donate will enjoy a 20% in teh store. In addition, Journelle will be donating $1 for each bra received and just in case that’s not enough motivation, The Laundress will be giving customers a gift with purchase.
This year Journelle will be partnering with Free the Girls, which provides job opportunities to women rescued from sex trafficking in Mozambique. These girls and women are given bras which they sell at local markets, creating a sustainable business and achieving financial independence. The organization has been featured on CNN a few times recently, which you can see here: http://thecnnfreedomproject.blogs.cnn.com/2012/02/22/bras-liberate-women-from-sex-slavery/
The drive runs from March 21-March 31