Paris In The Snow – Lingerie’s Biggest Trade Show

When the organizers of the Salon International de la Lingerie chose “snow” as the theme of their 50th Anniversary trade show, they didn’t know how prescient they were!   A rare coating of the cold, white stuff greeted show attendees this year, much to our surprise.

I was fortunate to arrive in advance of the show (and the snow) for a tour of Paris’ temples of lingerie.   Galleries Lafayette, Bon Marche, and Empreinte’s new Atelier Lingerie were a few highlights of my lingerie tour.

Galleries Lafayette, Paris

Customization of bras and panties at the Empreinte Atelier Lingerie

No weather conditions could dampen the excitement that always accompanies lingerie’s biggest show, and the unveiling of the new collections from the industry’s top brands.   Finery, inspiration and entertainment were all in abundance.

Aubade always features creativity and beauty in their booth to match the lingerie. This year, they also picked up on the “snow” theme with their visuals.

 

Aubade

In addition to the lingerie, the show provided stimulation of many kinds to inspire designers, marketers and anyone else.   These twelve-foot fellas wandered around the show, to the surprise and delight of everyone.

The visual feast at SIL

Installations designed to inspire and delight were also on hand.

More inspiration at SIL

 

And, of course, there was the lingerie.   A combination of the large international players; smaller, European designers; and high-end boutique designers with a worldwide following were all represented.

Cadolle

There seemed to be an uptick in the boudoir brands represented this year, with plenty of toys (including the new 50 Shades of Grey collection.)   In fact, bondage continues to be a theme across a variety of brands and price points.

50 Shades of Grey Collection

Next month, the Curve NY show will showcase the best of what we’ll find in the US next year.   Stay tuned!

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