The holidays are coming, and that means lots of lovely new lingerie hitting the shelves. Christmas morning comes early, as boxes from our favorite manufacturers arrive, and we open them to see what’s inside.
OK – show of hands – how many of you retailers open the boxes and say:
A) Oh great! I’m so psyched this arrived!
B) Oh riiiight”¦I remember this one. Cool!
C) Oh wow, I don’t even remember ordering this!
D) All of the above.
Here’s a small sample of the items that will certainly generate answer A) this holiday season.
Freya – Ooh La La
Ooh La La, indeed! This sexy little number will make Christmas very merry. Customers might not want to debut this one in front of the in-laws or kids, but their partners are sure to appreciate the sheer black, iridescent bronze embroidery and gorgeous diamante bow details. What’s great about Ooh La La is the wide number of offerings in this naughty family – two bra styles, a body, three bottom options, a chemise and suspenders.
Lou – Double-je
Santa says women can be naughty and nice this holiday, with Lou’s Double-je. Delicate leavers lace with silk satin trim makes for an offering that’s rich, sexy and somehow almost innocent at the same time – if sheer French lace can ever be “innocent.” It all makes for a sensual duality, and always elegant.
The Double-je collection includes three bra styles, three bottoms and a waist cincher.
Shock Absorber – Active Zipped Plunge
When gearing up for the holidays (or shedding the delicious damage afterwards) it’s important to have the ideal sports bra on hand for your customers. This new entrant from Shock Absorber offers a secure full-length, front-opening zip for easy on and off. No more having the hooks and eyes dig into a woman’s back while trying to do floor work! The bra is built with safety hooks to keep everything secure, and also to keep the zipper away from delicate skin. The bra has a plunge neckline to keep the girls in place without sacrificing femininity. In addition to looking good, this sports bra has the technical components women need, from breathable power mesh for temperature control to moisture wicking, high performance fabrics.
With so many options, your customers – and the people who love them – are sure to have lots to be merry about when shopping this holiday season.
This article first ran on McPete Sez.