When I was at Wharton School of Business, I had an Entrepreneurship professor who said, “where you see a problem that frustrates people, you’ll find a business opportunity.” Tara Cavosie did exactly that when she created Hooked Up Shapewear.
Shapewear is supposed to be a smoothing garment, but too often, when Tara wore it, the shapewear moved on her body and ended up creating more lumps than it resolved. She says, “the point of shapewear is to look amazing and nobody knows your secret” but the reality wasn’t always meeting the promise, and Tara wasn’t alone with similar complaints. At some point, after battling another style that rolled down over the course of a day, Cavosie wished for shapewear that wouldn’t roll or create a gap between her shaping piece and her bra band, where her back rolls would push out. And with that thought, the inspiration for a better approach to shapewear was born – ultimately becoming Hooked Up Shapewear.
What makes Hooked Up Shapewear different is that it’s cut with a higher rise across the back, so it is designed to lie under the bra band and eliminate the gap that can form between bra and shapewear. It also comes with straps that connect the bra directly to the garment, but underneath, which keeps the garment in place. Its patent pending design can be customized for any bra, and the garment itself comes with extenders for back smoothing bras, six positions for the placement of the hooks – for further customization, and three sets of hooks to align with the strap widths.
Says Cavosie, “For every scenario when I said, ‘I wish I could buy this,’ I designed the product to solve that problem.” Choices were made to make the product feel luxe, with compressive microfiber that is breathable, light and has a great hand. It’s also designed with a curvy woman in mind. The brand’s primary model is a size 12, which makes it easier to see how the garment lies on a woman with some extra padding on her frame.
The product comes in four styles: brief, mid-thigh, slip and open bust; and two colors, nude and black. The size range is S-3X, and based on hip and waist measurements ranging from waist sizes 26 – 52 and hips from 35 – 57 inches.
The promise of shapewear that stays in place and doesn’t roll is probably going to mean a lot of women wanting to be Hooked Up.
This article originally appeared on McPete Sez.