When my book Busted! was published in 2011, I was beyond psyched. When it hit the bestseller list…and then stayed there for a YEAR…I was over the moon! I was touched whenever someone approached me at a trade show to share how much they loved the book, and when retailers wanted to stock the book in their stores, I was grateful.
Most of all, every woman who has gotten in touch to say that I helped them with their fit journey, or to look and feel their best in their bodies – they have all touched my heart.
So why would I choose to pull Busted! from the shelves?
It’s a great question.
When I wrote the book, I bought into certain facts about bras and bra fittings, like the statistic that 70-85% of women wore bras that didn’t fit. I thought an ill-fitting bra caused sagging breasts. I wanted women to pay attention to the value of a properly fitting bra, and thought the information would cut through the noise and inspire action.
Today, my beliefs have changed. My fitting methodology has evolved. And my commitment to being positive toward helping women look and feel their best in their bodies has gotten even stronger. So those body-shaming statistics simply no longer have a place representing my business.
It all comes down to my commitment to EXCELLENCE and INTEGRITY.
For another couple weeks, you can still get copies of Busted! at places like Amazon.com. But that’s it – after that, you’ll have to wait for the new and improved book to be published.
If you have a few minutes, you can help make the new book even better!
If you haven’t filled it out already – and THANK YOU for those who have – I’d love to get your two cents to learn more about the biggest challenges in your business with a very short survey.
Here is a link to the 3 minute survey: just click here.
If you participate in this survey, you will be entered into a drawing for a chance to win one of five $50 (USD) Amazon gift cards as my way of saying thank you for taking the time to participate.
I will be finalizing all the data by the end of this week so please complete the survey before then if you intend to participate.
Thanks for all your help!