No longer the domain of stern salesladies scolding their chastened customers for their ill-fitting lingerie, bra-measuring is undergoing a renaissance, thanks to some serious innovation from lingerie companies and bra-entrepreneurs.
Via helpful websites, smart campaigns and training programs for store employees, the perfect fit can be a reality for shoppers who were long resigned to digging wires, riding bands and dimpled cups – and that could help bring customers into stores. There’s still plenty of work to be done though, as misconceptions about fit run rampant in and out of the industry. (more)
Read the rest of the article at Lingerie Insight…