I love it when Valentine’s Day inspires lingerie companies – brands or boutiques – team up for marketing partnerships. Two (or more) businesses, working together, can create fab marketing ideas that increase visibility and traffic for everyone involved. This partnership from Dirty Pretty Things and Wildabout crossed my desk today, and thought it was worth sharing.
What I particularly love about this partnership is that it celebrates the uniqueness and creativity of both brands and isn’t complex to manage. This Valentines Day, find ways to think outside the bra – identify a partner and do something similarly creative and simple.