\’Girdle’ is not a pretty word. Even the sound of it seems to suggest that a womanly form should be compressed. \’Shapewear’ on the other hand, is a more appealing word, evoking an appreciation of feminine curves. Thankfully, we now live in the shapewear era.
While the modern iteration of the category may have started off with utilitarian nudes and shapes, it fast became clear that women wanted both the strength of smoothing control and the beauty of lingerie. Designers have answered, and we are now seeing a new wave of shapewear that is pretty and functional – let’s call it Shapewear 2.0.
In some cases, established brands have incorporated shapewear into their regular lines. Prima Donna Twist’s Tresor collection is one example. Tresor offers three bras, a body shaper and five briefs, including a high waisted shaping brief. The message is that shapewear should be considered part of the lingerie wardrobe in both looks and function. The high waisted brief slims the middle and creates a smooth line at the bottom, and it incorporates coordinated transparent areas that work seamlessly with the overall collection to provide visual allure. The end result is boudoir-worthy shaping.
Triumph is another brand integrating shapewear into its lingerie lines. Since the launch of Shape Sensations in AW10, the collection has become increasingly fashionable. Graphic laser-cut optics are easy on the eye and offer a more advanced finish. Edges are kept clean with a seam-free, VPL-banishing look. Further innovations include SS13’s summer-friendly Light Sensations line, which comes in a variety of colours and will match the Body Make-Up offer.
Light Sensations will also feature the new trend in fabrics – cosmetic properties. In this case, the fabric will contain Aloe Vera that moisturises and nourishes skin. The exclusive micro-encapsulation technology, developed by Nurel, means the aloe is active during the garment’s daily use and promises to last more than 100 washes.
Scandale is a vintage French brand that dates to the 1930s and is now relaunching to the consumer. Scandale bills itself as \’chic, cosmetic lingerie,’ designed to accentuate the feminine hourglass shape. The S-panel is both a functional and visual element of the collection – enhancing and embracing those essential curves. What sets Scandale apart in the world of shapewear is that everything about the brand screams sexy. Scandale is not a garment to be wrestled into (or out of) in the recesses of a closet and its branding message, \’C’est une Scandale’ is used almost as a mantra, even to the point of being sewn into every garment.
It’s also encouraging to see Scandale launch with such a wide size range – up to G-cup in the body, dress and bra styles, and an XXL in pants, skirts and camis. By choosing a tight collection with a broad range of sizes, the message is that curves of all sizes are beautiful.
The combination of fit excellence, technological innovation, and a body-positive message makes Shapewear 2.0 an era that women – and men – may want to keep around for a while to come.
Do you have an innovative approach to lingerie that you want to share? Let me know at firstname.lastname@example.org.