What does this sign mean to you? For most, the association is immediate and easy – this silhouette indicates a woman’s bathroom. But why? It’s only because that’s the experience you’ve had with the image in the past. Yet one small tweak and you can envision something
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Recently, a friend of mine posted a picture from a cramped Spirit Air flight, complaining about the tiny seat, the delays, the upcharges…basically everything. “Never again,” was her exact quote. The discomfort wasn’t worth the lower price, according to my friend. I flew Spirit Air – exactly
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Do your customers feel FABULOUS when they shop with you? The question occurred to me as I was watching an ad for Special K on TV recently. The ad showed women trying on jeans (another article of clothing that many women dread buying) but the jeans were sized
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When I was at Wharton School of Business, I had an Entrepreneurship professor who said, “where you see a problem that frustrates people, you’ll find a business opportunity.” Tara Cavosie did exactly that when she created Hooked Up Shapewear. Shapewear is supposed to be a smoothing garment,
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As a boutique, your branding is intimately entwined with the vendors whose product graces your shelves. As retailers, you can turn these vendors into partners to grow your business and your branding. Enhancing your relationship with manufacturers is critically important in branding your lingerie store, for many
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When it comes to a lingerie boutique Рwhether a bricks and mortar or online experience Рhow you present your environment is critically important to your brand. For many retailers, d̩cor goes a long way to present the brand. A boudoir environment evokes a mood very
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So far in this lingerie branding series, we’ve looked at Lingerie Briefs and online retailer, Secrets In Lace. Now we are asking; What happens when you want to expand your lingerie brand? It’s important to be strategic when considering expansion. There’s plenty of upside – new market,
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In my last Retail Briefs column we began looking at the lingerie brand promise. The definition of branding – for the purposes of this series – is simple to say, and extremely difficult to execute. Namely, branding is “your promise to your customers.” One company that is
Read more →Fall is here, and the first whiff of chill is in the air. I’m excited about football, autumn leaves…and the new crop of beautiful bras and bodacious bottoms that will be coming soon to lingerie stores. We all want bras that fit, and we want them to
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Branding in your lingerie store is the greatest opportunity to create the go-to experience every retailer wants its customers to enjoy. It is also one of the greatest challenges in building a successful business. Too many stores lose customers – and sales – by having branding that
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via Lingerie Briefs Recently, a bra blogger asked if a particular fit problem could be attributed to breast tissue migration. That question prompted me to research the topic, because we owe it to our customers to understand the fit issues being discussed in the world. Breast
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It finally feels like Summer is around the corner after a long, cold, gray winter. The warmer temperatures turn a lingerie expert’s to thoughts of the next season. Here are some products that have come across my desk that are particularly good for the Summer to come.
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