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Why the right size bra is hard to find

Why the right size bra is hard to find

via Lingerie Buyer by Ali Cudby When it comes to finding bra fit advice, it’s easy to see why so many women are still walking around in the wrong size. There are more fitting methods than broken New Year’s resolutions, and when retailers and brands send contradictory

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LINGERIE FOR THE HOLIDAYS – HELP YOUR CUSTOMER FIND THEIR BLISS

LINGERIE FOR THE HOLIDAYS – HELP YOUR CUSTOMER FIND THEIR BLISS

via McPete Sez Newsletter by Ali Cudby Holiday gifts are fun at any age.   Giving lingerie is a double whammy of fun – your lover gets to unwrap the gift, and then you get to unwrap HER when she wears your offering.   At the same

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Introducing Retail Briefs

Introducing Retail Briefs

via Lingerie Briefs Welcome to Retail Briefs, Lingerie Brief’s latest column, dedicated to answering your burning questions about the world of lingerie retail. The day-to-day of lingerie retailing is challenging.   You’re always on the go – managing your inventory, your employees, your customers.   Keeping a

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London Calling

London Calling

via McPete Sez Newsletter by Ali Cudby I was fortunate to spend some time in London in October and took the opportunity to visit some of the town’s better lingerie locales. My tour took me to a number of different kinds of stores – sexy boutiques, fit-based

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10 Best Bras For Big Boobs

10 Best Bras For Big Boobs

via Good To Know UK How to find the best bra for you For women with big boobs, finding large size bras that offer you great support, make you feel comfortable, and most importantly, feel good about yourself, can be a challenge. Shockingly, around 85% of us

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Delving Into the Nitty Gritty of Fit

Delving Into the Nitty Gritty of Fit

via Lingerie Buyer by Ali Cudby One of the biggest challenges retailers face is connecting women with bras that are the right shape for their bodies, and there are a number of reasons why this is so difficult. Firstly, fit is already complicated and learning which bras

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The Bottom Line ~ Underwear Innovations

The Bottom Line ~ Underwear Innovations

Via Lingerie Briefs By Ali Cudby Innovation comes in many guises, and in this column we’ll take a look at some “cheeky” new approaches to undies.   In this case, the focus is not so much on the garments, but rather their distribution mechanisms. Empowered By You

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Take the Plunge! Favorite Plunge Bras.

Take the Plunge!  Favorite Plunge Bras.

From McPete Sez Newsletter by Ali Cudby For a long time, it was challenging to find a great plunge bra (not to be confused with a push-up bra) in full-busted sizes. Now – finally – a number of manufacturers are bringing the goods for a larger number

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Bra Activism?

Bra Activism?

Getting through airport security is simply no fun, especially when you’re a full-busted gal. My bra has set off airport metal detectors many times. The first time, I thought it was pretty funny — until I was treated to a full-body “pat down” by the fine folks

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Technological Lingerie

Technological Lingerie

Via Lingerie Briefs by Ali Cudby Innovation has many faces.   While I often discuss garments in this space, there are many more aspects to innovation in our industry. Here are a few new ways in which technology is improving the lingerie buyer’s customer experience: New website

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Reviewing Curvexpo

Reviewing Curvexpo

Via McPete Sez Newsletter by Ali Cudby It’s always exciting to see the new collections. A sneak peek at what’s to come is a revealing look (in more ways than one) at how women’s bodies will be shaped in the coming seasons. This year’s Curvexpo in New

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National Underwear Day by freshpair.com

National Underwear Day by freshpair.com

This week marks the 10th Anniversary celebration of National Underwear Day, brought to us by Freshpair. “The first National Underwear Day was a chance to shed light where it doesn’t usually shine. It ended up sparking a worldwide appreciation of underwear and elevated Freshpair from retailer to

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