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Best Supporting App – from Va Bien

Best Supporting App - from Va Bien

What to wear under fabulous dresses can be tricky at any time of year.   Add in the Red Carpet and the glamor of the Oscars, and getting your foundations right is serious business!   Fortunately, this year, Va Bien Lingerie is helping everyone out, right on

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Lingerie Shopping Tips on TV

Ali Cudby’s Valentine’s Day Lingerie shopping tips for men were featured on Washington DC’s Let’s Talk Live  

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3 Keys for turning Valentine’s Day Returns into Profit

It’s after Valentine’s Day and the rush is done…except now you have customers returning their gifts.   Lingerie retailers have shared their Valentine’s Day return stories with me and asked for tips for turning those situations around.   This video, like the information I share in the

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Tips For Men – Buying Lingerie For Your Valentine

Tips For Men - Buying Lingerie For Your Valentine

Nothing brings out that deer-in-headlights look more than a man walking into a lingerie store.   This Valentine’s Day, step up your game with these great tips for buying your Valentine the perfect lingerie. 1)  It’s OK to cheat! It’s really helpful to know size in advance,

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Lingerie Retailers – Tips for Buying at Trade Shows

Lingerie Retailers - Tips for Buying at Trade Shows

If you are a lingerie retailer and gearing up for trade show season, it’s important to have a strategy for your buying.   I talked to Ellen Lewis at Lingerie Briefs and compiled some tips for buying at trade shows.   While this focuses on lingerie boutiques,

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The FabFit Academy – in Lingerie Buyer

The FabFit Academy - in Lingerie Buyer

Lingerie Buyer Magazine profiles the FabFit Academy. Ali Cudby, founder of Fab Foundations, talks about the launch of her innovative new online fit school and why she believes it will benefit both retailers and suppliers as well as those outside the lingerie industry. Anyone working in the

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Announcing the FabFit Academy!

Announcing the FabFit Academy!

I’m very excited to share this fantastic information with you! For so long, I’ve heard about the challenges of the people who work in and around the business of lingerie.   What most say is that they are swamped by their to-do lists, trying to do more

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Creative Valentines Marketing – Dirty Pretty Things

Creative Valentines Marketing - Dirty Pretty Things

I love it when Valentine’s Day inspires lingerie companies – brands or boutiques – team up for marketing partnerships.   Two (or more) businesses, working together, can create fab marketing ideas that increase visibility and traffic for everyone involved.   This partnership from Dirty Pretty Things and

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Helping Women Find Bras That Fit – in Cosmo

Helping Women Find Bras That Fit - in Cosmo

Over Thanksgiving weekend I got a call from a Cosmopolitan Magazine reporter, asking if I would be willing to chat about finding bras that fit, and using my bestselling book, Busted! as a jumping off point.   Of course my answer was YES! I figured I would

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Retail Profile: Coup de Foudre, Washington DC

Retail Profile:  Coup de Foudre, Washington DC

Via Lingerie Briefs Coup de Foudre is one of the only luxury lingerie stores in Washington DC, located in the heart of downtown, just steps from the famed Ford’s Theater.   In 2011, owner Kiersten Butterfield purchased the store from the woman who originally opened in 2004.

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Paris In The Snow – Lingerie’s Biggest Trade Show

Paris In The Snow - Lingerie's Biggest Trade Show

When the organizers of the Salon International de la Lingerie chose “snow” as the theme of their 50th Anniversary trade show, they didn’t know how prescient they were!   A rare coating of the cold, white stuff greeted show attendees this year, much to our surprise. I

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Golden Globes at the Golden Globes

Golden Globes at the Golden Globes

It’s my favorite time of year”¦fashion, foundations, and a little insight into what dresses capture the fancy of celebrities.   To be sure, I’m no fashionista – my expertise is focused on what’s under those gorgeous gowns.   When women know they’re going to walk the red

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