They’re called FOUNDATION garments for a reason. Bras are at the heart of a wardrobe, and they speak directly to the ways women show up as their best selves. Every day.

Whether you’re a consumer or a fit professional, finding a bra that fits means working directly with a woman’s self-image.

Hi, I’m Ali Cudby.

I founded Fab Foundations to help women bras that fit their unique bodies. Women deserve nothing less.

When women are empowered to start with fab foundations under their clothes, it becomes a metaphor for amazing foundation for life.

The Result?  Looking and Feeling Your Best.

Say goodbye to uncomfortable bras.

Bra straps that fall off your shoulders? NO!
Underwires that poke your parts? BYE BYE!
Lumps, bumps and bulges? NO MORE!

If bra shopping feels like endless frustration, there’s a better way!

Whether you are a consumer or a professional, Fab Foundations can help you find bras that fit – every time.

What My Clients Are Saying

bare necessities

Ali’s training and coaching was instrumental in morphing our Bare Necessities Customer Service Representatives. This course will help you connect deeper with your customers by assessing and then filling their need. It will make your customers come back for more!

I think anyone selling bras should take this course.”

 – Laura Burke, Director of Customer Service, Bare Necessities

Cheryl Photo

I have been fitting bras for 13 years and I feel re-inspired in the importance of my career and the pride I take in my work. Being consistent with my customers and staff is definitely key and having us on ‘the same page’ and I can only take the business to another level of success! WOW! And that’s only after Module 1​.”

 – Cheryl, Lingerie Retailer

Optimized-Esteem1 113[1]

As a custom bra maker and co-owner of a lingerie boutique, expert bra fitting skills are integral to my success. It was very rewarding to polish and validate my skills as I completed Ali Cudby’s FabFit Academy Bra Fitting Certification Program. This course is thorough, all encompassing and a sure fit to becoming a truly well trained professional bra fitter. My business partner and I have incorporated Ali’s book “Busted” and her bra fitting course as a foundation block in our own internal Bra Fitting 101 training for all of our staff. Thank you Ali for you leadership in our industry. It is such a pleasure to work with you.”

– Florenda, Lingerie Store Owner

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Home January 2, 2015