Posts Tagged Lingerie Briefs

Keeping Your Brand Promise ~ The Verve Partnership

Keeping Your Brand Promise ~ The Verve Partnership

When it comes to a lingerie boutique – whether a bricks and mortar or online experience – how you present your environment is critically important to your brand. For many retailers, décor goes a long way to present the brand. A boudoir environment evokes a mood very […]

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Brand Consistency – Journelle

Brand Consistency - Journelle

Welcome to the fourth installment of this series on branding in lingerie. Today we’ll be talking about brand consistency with Claire Chambers, Founder & CEO of the amazing Journelle stores in New York City. If you are new to the branding series, you can take a look […]

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Brand Expansion ~ Eurovet & Invista™

Brand Expansion ~ Eurovet & Invista™

So far in this lingerie branding series, we’ve looked at Lingerie Briefs and online retailer, Secrets In Lace. Now we are asking; What happens when you want to expand your lingerie brand? It’s important to be strategic when considering expansion. There’s plenty of upside – new market, […]

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Branding 101: What’s Your Lingerie Brand Promise? Secrets In Lace

Branding 101: What's Your Lingerie Brand Promise? Secrets In Lace

In my  last Retail Briefs column  we began looking at the lingerie brand promise. The definition of branding – for the purposes of this series – is simple to say, and extremely difficult to execute. Namely, branding is “your promise to your customers.” One company that is […]

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The Importance Branding in Your Lingerie Store

The Importance Branding in Your Lingerie Store

Branding in your lingerie store is the greatest opportunity to create the go-to experience every retailer wants its customers to enjoy. It is also one of the greatest challenges in building a successful business. Too many stores lose customers – and sales – by having branding that […]

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Breast Tissue Migration: Fact or Fiction?

Breast Tissue Migration: Fact or Fiction?

via Lingerie Briefs Recently, a bra blogger asked if a particular fit problem could be attributed to breast tissue migration.   That question prompted me to research the topic, because we owe it to our customers to understand the fit issues being discussed in the world. Breast […]

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The Trick of the Fit

The Trick of the Fit

Customers In The Fitting Room – via Retail Briefs If only fitting lingerie was as simple as having a single bra size.   Yes, I can hear the chuckles from the fitting community.   We all know better.   Bra sizes vary from brand to brand, and […]

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Lingerie Retailers – Tips for Buying at Trade Shows

Lingerie Retailers - Tips for Buying at Trade Shows

If you are a lingerie retailer and gearing up for trade show season, it’s important to have a strategy for your buying.   I talked to Ellen Lewis at Lingerie Briefs and compiled some tips for buying at trade shows.   While this focuses on lingerie boutiques, […]

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Retail Profile: Coup de Foudre, Washington DC

Retail Profile:  Coup de Foudre, Washington DC

Via Lingerie Briefs Coup de Foudre is one of the only luxury lingerie stores in Washington DC, located in the heart of downtown, just steps from the famed Ford’s Theater.   In 2011, owner Kiersten Butterfield purchased the store from the woman who originally opened in 2004. […]

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Introducing Retail Briefs

Introducing Retail Briefs

via Lingerie Briefs Welcome to Retail Briefs, Lingerie Brief’s latest column, dedicated to answering your burning questions about the world of lingerie retail. The day-to-day of lingerie retailing is challenging.   You’re always on the go – managing your inventory, your employees, your customers.   Keeping a […]

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The Bottom Line ~ Underwear Innovations

The Bottom Line ~ Underwear Innovations

Via Lingerie Briefs By Ali Cudby Innovation comes in many guises, and in this column we’ll take a look at some “cheeky” new approaches to undies.   In this case, the focus is not so much on the garments, but rather their distribution mechanisms. Empowered By You […]

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Technological Lingerie

Technological Lingerie

Via Lingerie Briefs by Ali Cudby Innovation has many faces.   While I often discuss garments in this space, there are many more aspects to innovation in our industry. Here are a few new ways in which technology is improving the lingerie buyer’s customer experience: New website […]

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