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Articles Tagged journelle

Journelle

Welcome to the fourth installment of this series on branding in lingerie. Today we’ll be talking about brand consistency with Claire Chambers, Founder & CEO of the amazing Journelle stores in New York City. If you are new to the branding series, you can take a look at previous articles about Lingerie Briefs,Secrets in Lace and INVISTA/Eurovet.  The goal in these […]

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Spring Cleaning at Journelle

Next Wednesday Journelle will be launching their 2012 Spring Cleaning Bra Drive.  Gently used bras will be collected and donated, while those who donate will enjoy a 20% in teh store. In addition, Journelle will be donating $1 for each bra received and just in case that’s not enough motivation, The Laundress will be giving […]

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