Ellen Lewis’ well-known blog, Lingerie Briefs has been relaunched and I’m thrilled to be a columnist, along with other Lingerie luminaries, such as Jene Luciani, Richard Vincente, and Moira Nelson. Here’s my first Intimate Innovations column.
How To Be A Diva
The world of intimates is constantly evolving, and while consumers may not always be aware of the changes, innovation helps make women’s underpinnings increasingly supportive, comfortable and gorgeous. Intimate Innovations will look at the enhancing world of lingerie from the perspectives of materials, manufacturing processes and marketing.
Recently, Empreinte’s new Diva line brought innovation to the market through its unique use of materials. Namely, the Diva line is a seamless cup of molded guipure lace. What makes this line unique is the material itself. In developing the Diva line, Empreinte worked with both a German moulding expert and a Swiss embroiderer in order to marry the technology, design and process required to create and fit the line. Development of the Diva line took the team at Empreinte eighteen months.
It works by embroidering the lace onto paper, which is then dissolved through a chemical process. What makes guipure different from other laces is the way the design is held together, specifically, the fact that it does not employ a mesh background. The result is a stunning tattoo-like effect on the body.
The fact that Empreinte designs for fuller figures – cup sizes C through G – makes the innovation in this bra even more striking. It requires a lot of engineering to design a garment that combines the strength to support a larger cup in such a delicately beautiful, seam-free package. The Diva line was “inspired by couture” and it’s easy to see the source of the inspiration in the garments.
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