Do your customers feel FABULOUS when they shop with you?
Most women don’t feel “radiant” or “fabulous” when they buy bras.
Your customers matter to you.
Do my customers feel radiant and fabulous when they shop with me?
You’ll know if the answer is a resounding YES because you have customers who shop more often, spend more money, and refer their friends and family on a regular basis.
If the answer is a resounding YES then your business is probably going GANGBUSTERS! That’s awesome – congratulations!!
If the answer is anything else then here’s ONE thing you can do.
Ask yourself – Are you treating them like they are radiant and fabulous?
I see lingerie professionals trying so hard to offer great fittings, and they forget about the insecurities of the women they are serving. It’s not intentional – it’s the opposite. These retailers are so focused on offering a great technical fit they stop focusing on how their customers FEEL.
Watch the Special K ad get curious about your business…do those words mirror how your customers feel about bra shopping?