Shapewear

Hooked Up Shapewear – Giving the Category New Shape

Hooked Up Shapewear - Giving the Category New Shape

When I was at Wharton School of Business, I had an Entrepreneurship professor who said, “where you see a problem that frustrates people, you’ll find a business opportunity.” Tara Cavosie did exactly that when she created Hooked Up Shapewear. Shapewear is supposed to be a smoothing garment, […]

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5 Must Have Cami Solutions

5 Must Have Cami Solutions

If your cami wardrobe consists only of white, black, and cream colored spaghetti strap cotton camisoles, we have to talk.  Here, I’ll show you five must have camis that will work wonders for your wardrobe.  Your camis can do so much more for you, if you know […]

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Slip into Innovation ~ Commando – via Lingerie Briefs

Slip into Innovation ~ Commando - via Lingerie Briefs

By Ali Cudby Recently, Commando was awarded a patent for their slip.   Intrigued by the aspect of their slip that made it a patented technology, I learned more – here’s what they shared: AC:   Please explain the innovation that is built into your slip. Commando: […]

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Combining style with function – via Lingerie Buyer

Combining style with function - via Lingerie Buyer

\’Girdle’ is not a pretty word. Even the sound of it seems to suggest that a womanly form should be compressed. \’Shapewear’ on the other hand, is a more appealing word, evoking an appreciation of feminine curves. Thankfully, we now live in the shapewear era. While the […]

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The New Age of Shapewear – via McPete Sez Newsletter

The New Age of Shapewear - via McPete Sez Newsletter

Via McPete Sez Newsletter Do you remember watching the shapewear scene from Bridget Jones’ Diary? You know the one”¦our intrepid heroine brings home her sexy-yet-skanky boss, only to realize that she’s wearing unattractive control bottoms beneath her clothes. For any woman inclined to help manage her curves […]

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Shapewear Innovations from Body Wrap® – via Lingerie Briefs

Shapewear Innovations from Body Wrap® - via Lingerie Briefs

That’s A Wrap! There’s no question that women are increasingly turning to shapewear in their wardrobes, but not all shapewear is created equal.   Differences often come down to the technology that goes into manufacturing the various brands.   In an effort to help shed the light […]

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