By Ali Cudby Recently, Commando was awarded a patent for their slip. Intrigued by the aspect of their slip that made it a patented technology, I learned more – here’s what they shared: AC: Please explain the innovation that is built into your slip. Commando: The major innovation that is built into the slip, and [...]
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‘Girdle’ is not a pretty word. Even the sound of it seems to suggest that a womanly form should be compressed. ‘Shapewear’ on the other hand, is a more appealing word, evoking an appreciation of feminine curves. Thankfully, we now live in the shapewear era. While the modern iteration of the category may have started [...]
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Via McPete Sez Newsletter Do you remember watching the shapewear scene from Bridget Jones’ Diary? You know the one…our intrepid heroine brings home her sexy-yet-skanky boss, only to realize that she’s wearing unattractive control bottoms beneath her clothes. For any woman inclined to help manage her curves for a night on the town, it was [...]
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That’s A Wrap! There’s no question that women are increasingly turning to shapewear in their wardrobes, but not all shapewear is created equal. Differences often come down to the technology that goes into manufacturing the various brands. In an effort to help shed the light on some of the leading innovations, I spoke with the [...]
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