Via McPete Sez Newsletter by Ali Cudby It’s always exciting to see the new collections. A sneak peek at what’s to come is a revealing look (in more ways than one) at how women’s bodies will be shaped in the coming seasons. This year’s Curvexpo in New York revealed a number of manufacturers that are [...]

It’s summer and the swim suit season is upon us.  This year, feel FAB as a bathing beauty! All woman want the perfect suit that flatters their figure, and luckily there are an increasing number of options for women of every shape and size.  Today I shared a few favorites with Melanie Hastings on Let’s [...]

For those who may not realize it based on the photos, model Andrej Pejic is male.  And while he has made a name for himself, in part, by modeling women’s clothing, it’s unusual — and interesting — that a lingerie company has hired him to represent their brand. In this case, however, it makes of [...]

I was recently at a high school basketball game, and watched a teenage girl dribble with one hand, while holding her chest with the other – and for good reason.  If she hadn’t been holding herself up, she may have given herself a bloody nose from her bouncing breasts.  I felt sad for her – [...]

Ali Cudby, a well-known authority in the lingerie industry, has just published a groundbreaking new book on bras and bra sizing: Busted! The Fab Foundations Guide To Bras That Fit, Flatter and Feel Fantastic.  Cudby refers to herself as a “bra coach,” because she believes in a cooperative fitting process that empowers her clients to [...]

This article was featured on Yahoo! Fashion:  The Best Push-Up Bras for A-Cups, by Tricia Chaves The Best Push-Up Bras For A-Cups Bra-fit expert and author of “Busted! The Fab Foundations ™ Guide to Bras That Fit, Flatter and Feel Fantastic,” Ali Cudby says contrary to clothing, “petite” doesn’t relate to body size or height [...]

“Petite” has a different definition in lingerie than it does in clothing.  In clothing, petite refers to a woman’s diminutive height.  In lingerie, a petite woman is one with a smaller bust – it’s not height related.  There was a time when petite lingerie had a narrower definition including a narrow rib cage and small [...]