Business of Lingerie

Keeping Your Brand Promise ~ The Verve Partnership

Keeping Your Brand Promise ~ The Verve Partnership

When it comes to a lingerie boutique – whether a bricks and mortar or online experience – how you present your environment is critically important to your brand. For many retailers, décor goes a long way to present the brand. A boudoir environment evokes a mood very […]

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New Holiday Lingerie

New Holiday Lingerie

The holidays are coming, and that means lots of lovely new lingerie hitting the shelves. Christmas morning comes early, as boxes from our favorite manufacturers arrive, and we open them to see what’s inside. OK – show of hands – how many of you retailers open the […]

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Brand Consistency – Journelle

Brand Consistency - Journelle

Welcome to the fourth installment of this series on branding in lingerie. Today we’ll be talking about brand consistency with Claire Chambers, Founder & CEO of the amazing Journelle stores in New York City. If you are new to the branding series, you can take a look […]

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Brand Expansion ~ Eurovet & Invista™

Brand Expansion ~ Eurovet & Invista™

So far in this lingerie branding series, we’ve looked at Lingerie Briefs and online retailer, Secrets In Lace. Now we are asking; What happens when you want to expand your lingerie brand? It’s important to be strategic when considering expansion. There’s plenty of upside – new market, […]

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Branding 101: What’s Your Lingerie Brand Promise? Secrets In Lace

Branding 101: What's Your Lingerie Brand Promise? Secrets In Lace

In my  last Retail Briefs column  we began looking at the lingerie brand promise. The definition of branding – for the purposes of this series – is simple to say, and extremely difficult to execute. Namely, branding is “your promise to your customers.” One company that is […]

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The Importance Branding in Your Lingerie Store

The Importance Branding in Your Lingerie Store

Branding in your lingerie store is the greatest opportunity to create the go-to experience every retailer wants its customers to enjoy. It is also one of the greatest challenges in building a successful business. Too many stores lose customers – and sales – by having branding that […]

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Sweet and Sexy – Shiri Zinn’s Cupcake Vibrators

Sweet and Sexy – Shiri Zinn's Cupcake Vibrators

Via McPete Sez Newsletter Retailers often struggle with the question of whether or not to introduce adult “toys” to their product mix.   They fear customer reaction and making customers uncomfortable by the overtly sexual nature of the items.   Oftentimes the resistance comes from having the […]

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3 Keys for turning Valentine’s Day Returns into Profit

It’s after Valentine’s Day and the rush is done…except now you have customers returning their gifts.   Lingerie retailers have shared their Valentine’s Day return stories with me and asked for tips for turning those situations around.   This video, like the information I share in the […]

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Lingerie Retailers – Tips for Buying at Trade Shows

Lingerie Retailers - Tips for Buying at Trade Shows

If you are a lingerie retailer and gearing up for trade show season, it’s important to have a strategy for your buying.   I talked to Ellen Lewis at Lingerie Briefs and compiled some tips for buying at trade shows.   While this focuses on lingerie boutiques, […]

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The FabFit Academy – in Lingerie Buyer

The FabFit Academy - in Lingerie Buyer

Lingerie Buyer Magazine profiles the FabFit Academy. Ali Cudby, founder of Fab Foundations, talks about the launch of her innovative new online fit school and why she believes it will benefit both retailers and suppliers as well as those outside the lingerie industry. Anyone working in the […]

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Announcing the FabFit Academy!

Announcing the FabFit Academy!

I’m very excited to share this fantastic information with you! For so long, I’ve heard about the challenges of the people who work in and around the business of lingerie.   What most say is that they are swamped by their to-do lists, trying to do more […]

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Creative Valentines Marketing – Dirty Pretty Things

Creative Valentines Marketing - Dirty Pretty Things

I love it when Valentine’s Day inspires lingerie companies – brands or boutiques – team up for marketing partnerships.   Two (or more) businesses, working together, can create fab marketing ideas that increase visibility and traffic for everyone involved.   This partnership from Dirty Pretty Things and […]

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