Via McPete Sez Newsletter Retailers often struggle with the question of whether or not to introduce adult “toys” to their product mix.  They fear customer reaction and making customers uncomfortable by the overtly sexual nature of the items.  Oftentimes the resistance comes from having the toys out, in view of shoppers who might be intimidated [...]

It’s after Valentine’s Day and the rush is done…except now you have customers returning their gifts.  Lingerie retailers have shared their Valentine’s Day return stories with me and asked for tips for turning those situations around.  This video, like the information I share in the FabFit Academy, highlights the three key areas of opportunity to [...]

If you are a lingerie retailer and gearing up for trade show season, it’s important to have a strategy for your buying.  I talked to Ellen Lewis at Lingerie Briefs and compiled some tips for buying at trade shows.  While this focuses on lingerie boutiques, there are tips here that are helpful for any small [...]

Lingerie Buyer Magazine profiles the FabFit Academy. Ali Cudby, founder of Fab Foundations, talks about the launch of her innovative new online fit school and why she believes it will benefit both retailers and suppliers as well as those outside the lingerie industry. Anyone working in the lingerie industry will know that good fit is [...]

I’m very excited to share this fantastic information with you! For so long, I’ve heard about the challenges of the people who work in and around the business of lingerie.  What most say is that they are swamped by their to-do lists, trying to do more and more with fewer resources, while trying to grow [...]

I love it when Valentine’s Day inspires lingerie companies – brands or boutiques – team up for marketing partnerships.  Two (or more) businesses, working together, can create fab marketing ideas that increase visibility and traffic for everyone involved.  This partnership from Dirty Pretty Things and Wildabout crossed my desk today, and thought it was worth [...]

Via Lingerie Briefs Coup de Foudre is one of the only luxury lingerie stores in Washington DC, located in the heart of downtown, just steps from the famed Ford’s Theater.  In 2011, owner Kiersten Butterfield purchased the store from the woman who originally opened in 2004. To learn more about Coup de Foudre, their story [...]

When the organizers of the Salon International de la Lingerie chose “snow” as the theme of their 50th Anniversary trade show, they didn’t know how prescient they were!  A rare coating of the cold, white stuff greeted show attendees this year, much to our surprise. I was fortunate to arrive in advance of the show [...]

via McPete Sez Newsletter by Ali Cudby Holiday gifts are fun at any age.  Giving lingerie is a double whammy of fun – your lover gets to unwrap the gift, and then you get to unwrap HER when she wears your offering.  At the same time, selling lingerie to men is often a different experience [...]

via Lingerie Briefs Welcome to Retail Briefs, Lingerie Brief’s latest column, dedicated to answering your burning questions about the world of lingerie retail. The day-to-day of lingerie retailing is challenging.  You’re always on the go – managing your inventory, your employees, your customers.  Keeping a store (or stores) on track is hard enough, and too [...]