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cosabella bella intimates partnership

As a boutique, your branding is intimately entwined with the vendors whose product graces your shelves. As retailers, you can turn these vendors into partners to grow your business and your branding. Enhancing your relationship with manufacturers is critically important in branding your lingerie store, for many reasons. Today, let’s look at retail partnerships with […]

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verve partnership

When it comes to a lingerie boutique – whether a bricks and mortar or online experience – how you present your environment is critically important to your brand. For many retailers, décor goes a long way to present the brand. A boudoir environment evokes a mood very different from a store with sleek lines and […]

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lou111513

The holidays are coming, and that means lots of lovely new lingerie hitting the shelves. Christmas morning comes early, as boxes from our favorite manufacturers arrive, and we open them to see what’s inside. OK – show of hands – how many of you retailers open the boxes and say: A) Oh great! I’m so […]

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Journelle

Welcome to the fourth installment of this series on branding in lingerie. Today we’ll be talking about brand consistency with Claire Chambers, Founder & CEO of the amazing Journelle stores in New York City. If you are new to the branding series, you can take a look at previous articles about Lingerie Briefs,Secrets in Lace and INVISTA/Eurovet.  The goal in these […]

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LYCRA_Beauty_Fabric_for_Intimates

So far in this lingerie branding series, we’ve looked at Lingerie Briefs and online retailer, Secrets In Lace. Now we are asking; What happens when you want to expand your lingerie brand? It’s important to be strategic when considering expansion. There’s plenty of upside – new market, new customers, and dreaming about the ka-ching dropping […]

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Secrets in Lace Stockings

In my last Retail Briefs column we began looking at the lingerie brand promise. The definition of branding – for the purposes of this series – is simple to say, and extremely difficult to execute. Namely, branding is “your promise to your customers.” One company that is exceptional in this regard is Secrets In Lace. Secrets In Lace […]

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Branding via Lingerie Briefs

Branding in your lingerie store is the greatest opportunity to create the go-to experience every retailer wants its customers to enjoy. It is also one of the greatest challenges in building a successful business. Too many stores lose customers – and sales – by having branding that misses the mark. Here in Retail Briefs we […]

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Cupcake A 1.2 big

Via McPete Sez Newsletter Retailers often struggle with the question of whether or not to introduce adult “toys” to their product mix.  They fear customer reaction and making customers uncomfortable by the overtly sexual nature of the items.  Oftentimes the resistance comes from having the toys out, in view of shoppers who might be intimidated […]

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It’s after Valentine’s Day and the rush is done…except now you have customers returning their gifts.  Lingerie retailers have shared their Valentine’s Day return stories with me and asked for tips for turning those situations around.  This video, like the information I share in the FabFit Academy, highlights the three key areas of opportunity to […]

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curvexpo at lingerie briefs

If you are a lingerie retailer and gearing up for trade show season, it’s important to have a strategy for your buying.  I talked to Ellen Lewis at Lingerie Briefs and compiled some tips for buying at trade shows.  While this focuses on lingerie boutiques, there are tips here that are helpful for any small […]

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