I was thrilled when the author of Sweet Nothings signed up for the Charter Class of the FabFit Academy, my online bra fit training and certification course.  She just reviewed the course and…Wow!  What an amazing thing to read, especially since creating the class was such a huge amount of work, and presenting it online [...]

No longer the domain of stern salesladies scolding their chastened customers for their ill-fitting lingerie, bra-measuring is undergoing a renaissance, thanks to some serious innovation from lingerie companies and bra-entrepreneurs. Via helpful websites, smart campaigns and training programs for store employees, the perfect fit can be a reality for shoppers who were long resigned to [...]

Ali Cudby on CBS Washington DC’s morning news.  The French study says bras make bras sag.  Ali says – don’t ditch your bras quite yet.  Take a look!

Customers In The Fitting Room – via Retail Briefs If only fitting lingerie was as simple as having a single bra size.  Yes, I can hear the chuckles from the fitting community.  We all know better.  Bra sizes vary from brand to brand, and even within a brand from bra to bra.  I was prepping [...]

Ali Cudby’s Valentine’s Day Lingerie shopping tips for men were featured on Washington DC’s Let’s Talk Live  

Lingerie Buyer Magazine profiles the FabFit Academy. Ali Cudby, founder of Fab Foundations, talks about the launch of her innovative new online fit school and why she believes it will benefit both retailers and suppliers as well as those outside the lingerie industry. Anyone working in the lingerie industry will know that good fit is [...]

I’m very excited to share this fantastic information with you! For so long, I’ve heard about the challenges of the people who work in and around the business of lingerie.  What most say is that they are swamped by their to-do lists, trying to do more and more with fewer resources, while trying to grow [...]

Over Thanksgiving weekend I got a call from a Cosmopolitan Magazine reporter, asking if I would be willing to chat about finding bras that fit, and using my bestselling book, Busted! as a jumping off point.  Of course my answer was YES! I figured I would get a mention in the article – which would [...]

It’s my favorite time of year…fashion, foundations, and a little insight into what dresses capture the fancy of celebrities.  To be sure, I’m no fashionista – my expertise is focused on what’s under those gorgeous gowns.  When women know they’re going to walk the red carpet, you’d think they would have their foundations in order.  [...]

via Lingerie Buyer by Ali Cudby When it comes to finding bra fit advice, it’s easy to see why so many women are still walking around in the wrong size. There are more fitting methods than broken New Year’s resolutions, and when retailers and brands send contradictory messages, it’s downright confusing. Let’s break down the [...]