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Fab Blog at Fab Foundations
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via Buzzfeed

I was interested to read today’s article in Buzzfeed, helpfully entitled 28 Things That People With Big Boobs Can Simply Never Do. Thanks, Buzzfeed, for taking body shaming to a new level. An entire population of women – some of who may already feel uncomfortable or awkward about their very natural bodies – now know […]

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Parfait Charlotte by Affinitas Parfait

Fall is here, and the first whiff of chill is in the air. I’m excited about football, autumn leaves…and the new crop of beautiful bras and bodacious bottoms that will be coming soon to lingerie stores. We all want bras that fit, and we want them to rock! Here are a few goodies that will […]

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via Lingerie Briefs

via Lingerie Briefs Recently, a bra blogger asked if a particular fit problem could be attributed to breast tissue migration.   That question prompted me to research the topic, because we owe it to our customers to understand the fit issues being discussed in the world. Breast tissue migration has not been covered in my […]

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via prnewswire.com

Full busted internet shoppers rejoice!   Online retailer Bare Necessities and French lingerie brand Chantelle are teaming up to promote awareness about the availability of quality lingerie for full busted gals!   From now until July 8, you can try out Chantelle’s excellent offering of lingerie without worry that you won’t get a good bra […]

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FabFit Academy

I was thrilled when the author of Sweet Nothings signed up for the Charter Class of the FabFit Academy, my online bra fit training and certification course.   She just reviewed the course and…Wow!   What an amazing thing to read, especially since creating the class was such a huge amount of work, and presenting […]

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Fit to Bust – via Lingerie Insight

posted on May 11, 2013 in Bra Fit
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rigby peller n cup

No longer the domain of stern salesladies scolding their chastened customers for their ill-fitting lingerie, bra-measuring is undergoing a renaissance, thanks to some serious innovation from lingerie companies and bra-entrepreneurs. Via helpful websites, smart campaigns and training programs for store employees, the perfect fit can be a reality for shoppers who were long resigned to […]

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Don’t Ditch Your Bras!

posted on April 16, 2013 in Bra Fit
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Ali Cudby on CBS Washington DC’s morning news.   The French study says bras make bras sag.   Ali says – don’t ditch your bras quite yet.   Take a look!

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The Trick of the Fit

posted on April 5, 2013 in Articles by Ali, Bra Fit
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ali-blog-fitting-ic

Customers In The Fitting Room – via Retail Briefs If only fitting lingerie was as simple as having a single bra size.   Yes, I can hear the chuckles from the fitting community.   We all know better.   Bra sizes vary from brand to brand, and even within a brand from bra to bra. […]

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Lingerie Shopping Tips on TV

posted on February 21, 2013 in Bra Fit, Video
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Ali Cudby’s Valentine’s Day Lingerie shopping tips for men were featured on Washington DC’s Let’s Talk Live  

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FabFit Academy

Lingerie Buyer Magazine profiles the FabFit Academy. Ali Cudby, founder of Fab Foundations, talks about the launch of her innovative new online fit school and why she believes it will benefit both retailers and suppliers as well as those outside the lingerie industry. Anyone working in the lingerie industry will know that good fit is […]

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