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Keeping Your Brand Promise ~ The Verve Partnership

Keeping Your Brand Promise ~ The Verve Partnership

When it comes to a lingerie boutique Рwhether a bricks and mortar or online experience Рhow you present your environment is critically important to your brand. For many retailers, d̩cor goes a long way to present the brand. A boudoir environment evokes a mood very

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Brand Expansion ~ Eurovet & Invista™

Brand Expansion ~ Eurovet & Invista™

So far in this lingerie branding series, we’ve looked at Lingerie Briefs and online retailer, Secrets In Lace. Now we are asking; What happens when you want to expand your lingerie brand? It’s important to be strategic when considering expansion. There’s plenty of upside – new market,

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New Holiday Lingerie

New Holiday Lingerie

The holidays are coming, and that means lots of lovely new lingerie hitting the shelves. Christmas morning comes early, as boxes from our favorite manufacturers arrive, and we open them to see what’s inside. OK – show of hands – how many of you retailers open the

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Brand Consistency – Journelle

Brand Consistency - Journelle

Welcome to the fourth installment of this series on branding in lingerie. Today we’ll be talking about brand consistency with Claire Chambers, Founder & CEO of the amazing Journelle stores in New York City. If you are new to the branding series, you can take a look

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Brand Expansion ~ Eurovet & Invista™

Brand Expansion ~ Eurovet & Invista™

So far in this lingerie branding series, we’ve looked at Lingerie Briefs and online retailer, Secrets In Lace. Now we are asking; What happens when you want to expand your lingerie brand? It’s important to be strategic when considering expansion. There’s plenty of upside – new market,

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Branding 101: What’s Your Lingerie Brand Promise? Secrets In Lace

Branding 101: What's Your Lingerie Brand Promise? Secrets In Lace

In my  last Retail Briefs column  we began looking at the lingerie brand promise. The definition of branding – for the purposes of this series – is simple to say, and extremely difficult to execute. Namely, branding is “your promise to your customers.” One company that is

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Coming Soon! Lingerie Styles Hitting Shelves This Fall

Coming Soon! Lingerie Styles Hitting Shelves This Fall

Fall is here, and the first whiff of chill is in the air. I’m excited about football, autumn leaves…and the new crop of beautiful bras and bodacious bottoms that will be coming soon to lingerie stores. We all want bras that fit, and we want them to

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The Importance Branding in Your Lingerie Store

The Importance Branding in Your Lingerie Store

Branding in your lingerie store is the greatest opportunity to create the go-to experience every retailer wants its customers to enjoy. It is also one of the greatest challenges in building a successful business. Too many stores lose customers – and sales – by having branding that

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Carpe Diem: A Very Personal Post

Carpe Diem: A Very Personal Post

I talk a lot about my moment in the Bravissimo dressing room, and how a bra fitting changed my life. But there was another crystalizing moment in my life, years before, when I was in college. I needed to declare a major – that was the action

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Breastfeeding Fashionably: Nursing Bras on the Runway

Breastfeeding Fashionably: Nursing Bras on the Runway

The intimate apparel industry celebrated Lingerie Fashion Week in New York City earlier this month.  Our own FabFit Academy bra fit certification program was a sponsor of the event.  One brand showing at LingerieFW was You! Lingerie, bringing fashions for expecting and nursing moms to the runway.

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Personal Shopper Series: 5 Best Luxury Bras

Personal Shopper Series: 5 Best Luxury Bras

Are you a lingerie aficionado or looking to take your love of lingerie to the next level?  If so, this week’s Personal Shopper series has the best bras the luxury category of lingerie has to offer.  These brands only use the finest of fabrics, craftsmanship, and design

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The Lowdown: 3 Solutions for Low Back Dresses

The Lowdown: 3 Solutions for Low Back Dresses

At one time or another, every gal falls in love with a dress that poses bra related challenges.  Low back dresses and ones with back bearing cut-outs might at first appear impossible- but don’t hesitate to grab one in your size and head to the dressing room!

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