How To Find Your Ideal Bra and Why It Matters

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The Myth About Bra Fitting

The Myth About Bra Fitting

I received an email from a woman recently, and she was very upset. “Ali, Can you please help me understand what I’m doing wrong with my bra?” She went on to tell me about a shopping experience she’d had at a specialty boutique. She’d had a fitting,

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Fall’s Most Lustworthy Lingerie

Fall's Most Lustworthy Lingerie

The new lingerie for Fall is hitting stores now. As you can imagine, there are lots and lots of gorgeous pieces on offer, yet some is just a little greater than the rest. Here are some of my ultimate favorites in lustworthy lingerie for the Fall season: Absolutely Pom: The

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Dita Von Teese partners with Bare Necessities

Dita Von Teese partners with Bare Necessities

Dita Von Teese is a burlesque legend who has become a pop culture icon in her own right. The combination of her art and her celebrity inspired her to create the Dita Von Teese Signature Lingerie Collection and showcase that collection with partner Bare Necessities. Why create this

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Summer Sundress Essentials – Upselling Accessories

Summer Sundress Essentials - Upselling Accessories

Summer presents many opportunities for retailers to upsell accessories to customers, particularly for wearing under a sundress, the wardrobe staple of summer. Here are three items you may not think of, but are summer sundress essentials for every woman’s wardrobe: Seamless Underwear: Fabrics can be clingy, and

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Hanky Panky Sweepstakes with Bare Necessities

Hanky Panky Sweepstakes with Bare Necessities

It’s easy to love Hanky Panky, and even easier to love a Hanky Panky Sweepstakes. The colors! The fit! They styles! The customization! [cue record scratching to a halt] Wait…customization?? That’s right – the same technology that has allowed Hanky Panky to bring you crystal embellishments ranging

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Your Best Conservative Bra

Your Best Conservative Bra

Lingerie retailers and consumers want a conservative bra and talk about “nude” bras. But what does nude mean? Everyone has a different nude, which is based on a woman’s unique skin tone. But there are some surprises! The fine folks at eHow.com asked me to share some

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L’eggs Plastic Eggs Return

L'eggs Plastic Eggs Return

I remember going to the store with my Mom and seeing the L’eggs plastic eggs containers on the shelf. Too young to wear “pantyhose” (as we called them back then) the eggs always beckoned to me, making me wonder about what treasures could be found inside something

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Buzzfeed Body Shaming Big Boobs

Buzzfeed Body Shaming Big Boobs

I was interested to read today’s article in Buzzfeed, helpfully entitled 28 Things That People With Big Boobs Can Simply Never Do. Thanks, Buzzfeed, for taking body shaming to a new level. An entire population of women – some of who may already feel uncomfortable or awkward

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Hooked Up Shapewear – Giving the Category New Shape

Hooked Up Shapewear - Giving the Category New Shape

When I was at Wharton School of Business, I had an Entrepreneurship professor who said, “where you see a problem that frustrates people, you’ll find a business opportunity.” Tara Cavosie did exactly that when she created Hooked Up Shapewear. Shapewear is supposed to be a smoothing garment,

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2014 New Year’s Resolution: Getting Bras Organized

2014 New Year's Resolution: Getting Bras Organized

It’s the start of 2014 and we’re all making resolutions to get organized. For many women, those organizing resolutions usually include their closets so this year why not help women take things a bit further and help them organized their bras? It is time to help women

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What’s New in Full Busted Wear?

What's New in Full Busted Wear?

As part of the Fab Foundations mission to enhance retailers and help them serve their customers, each month we profile products that are new in stores. This month we look at a few new entrants for the full-busted woman. Do you have a product you’d like to

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Turn Vendors into Partners for the Best Branding

Turn Vendors into Partners for the Best Branding

As a boutique, your branding is intimately entwined with the vendors whose product graces your shelves. As retailers, you can turn these vendors into partners to grow your business and your branding. Enhancing your relationship with manufacturers is critically important in branding your lingerie store, for many

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