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Are you treating customers like booty calls-

When Businesses Treat Customers Like Booty Calls Customer relationships are like dating. Let’s say you meet a guy and you like him. You go out once and it’s great. But then he never calls or writes. How would you feel about that guy? How psyched would you be when you ran into him a year […]

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Debunking The Big Bra Fitting Myth

posted on January 13, 2015 in Articles by Ali
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Quick question for you… Did you ever wonder about the origin of the bra fitting “statistic” that says 70-85% of women are wearing the wrong size bra? Well, I did a little homework, and guess what?  It’s little more than urban legend. So where did it come from? By 2010, when I began to formally research my […]

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How to feel FABULOUS

posted on November 11, 2014 in Articles by Ali
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Do your customers feel FABULOUS when they shop with you? The question occurred to me as I was watching an ad for Special K on TV recently. The ad showed women trying on jeans (another article of clothing that many women dread buying) but the jeans were sized according to positive adjectives like “radiant” and “fabulous” […]

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Goodbye BUSTED!

posted on November 9, 2014 in Articles by Ali
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When my book Busted! was published in 2011, I was beyond psyched. When it hit the bestseller list…and then stayed there for a YEAR…I was over the moon! I was touched whenever someone approached me at a trade show to share how much they loved the book, and when retailers wanted to stock the book […]

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The Myth About Bra Fitting

posted on November 9, 2014 in Articles by Ali
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I received an email from a woman recently, and she was very upset. “Ali, Can you please help me understand what I’m doing wrong with my bra?” She went on to tell me about a shopping experience she’d had at a specialty boutique. She’d had a fitting, and the concept of sister sizing had come […]

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Fall’s Most Lustworthy Lingerie

posted on August 13, 2014 in Articles by Ali
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The new lingerie for Fall is hitting stores now. As you can imagine, there are lots and lots of gorgeous pieces on offer, yet some is just a little greater than the rest. Here are some of my ultimate favorites in lustworthy lingerie for the Fall season: Absolutely Pom: The details and finishing on this brand’s pieces were […]

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Dita Von Teese Signature Lingerie Collection at Bare Necessities

Dita Von Teese is a burlesque legend who has become a pop culture icon in her own right. The combination of her art and her celebrity inspired her to create the Dita Von Teese Signature Lingerie Collection and showcase that collection with partner Bare Necessities. Why create this collection? Here’s what Von Teese had to say: […]

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Summer presents many opportunities for retailers to upsell accessories to customers, particularly for wearing under a sundress, the wardrobe staple of summer. Here are three items you may not think of, but are summer sundress essentials for every woman’s wardrobe: Seamless Underwear: Fabrics can be clingy, and the last thing a woman wants is the […]

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It’s easy to love Hanky Panky, and even easier to love a Hanky Panky Sweepstakes. The colors! The fit! They styles! The customization! [cue record scratching to a halt] Wait…customization?? That’s right – the same technology that has allowed Hanky Panky to bring you crystal embellishments ranging from bridal… …to political affiliation… …can now be […]

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Your Best Conservative Bra

posted on April 10, 2014 in Articles by Ali
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Lingerie retailers and consumers want a conservative bra and talk about “nude” bras. But what does nude mean? Everyone has a different nude, which is based on a woman’s unique skin tone. But there are some surprises! The fine folks at eHow.com asked me to share some insight into finding your ideal bra. Here’s a […]

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