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Lingerie retailers and consumers want a conservative bra and talk about “nude” bras. But what does nude mean? Everyone has a different nude, which is based on a woman’s unique skin tone. But there are some surprises! The fine folks at eHow.com asked me to share some insight into finding your ideal bra. Here’s a […]

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I remember going to the store with my Mom and seeing the L’eggs plastic eggs containers on the shelf. Too young to wear “pantyhose” (as we called them back then) the eggs always beaconed to me, making me wonder about what treasures could be found inside something that so closely resembled an Easter morning treat. […]

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via Buzzfeed

I was interested to read today’s article in Buzzfeed, helpfully entitled 28 Things That People With Big Boobs Can Simply Never Do. Thanks, Buzzfeed, for taking body shaming to a new level. An entire population of women – some of who may already feel uncomfortable or awkward about their very natural bodies – now know […]

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hookedup120113b

When I was at Wharton School of Business, I had an Entrepreneurship professor who said, “where you see a problem that frustrates people, you’ll find a business opportunity.” Tara Cavosie did exactly that when she created Hooked Up Shapewear. Shapewear is supposed to be a smoothing garment, but too often, when Tara wore it, the […]

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photo credit: athriftymrs.com via photopin cc

It’s the start of 2014 and we’re all making resolutions to get organized. For many women, those organizing resolutions usually include their closets so this year why not help women take things a bit further and help them organized their bras? It is time to help women give their bras the love and attention that […]

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panache sport swimsuit

As part of the Fab Foundations mission to enhance retailers and help them serve their customers, each month we profile products that are new in stores. This month we look at a few new entrants for the full-busted woman. Do you have a product you’d like to see included? Just email info@fabfoundations.com for more information. […]

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cosabella bella intimates partnership

As a boutique, your branding is intimately entwined with the vendors whose product graces your shelves. As retailers, you can turn these vendors into partners to grow your business and your branding. Enhancing your relationship with manufacturers is critically important in branding your lingerie store, for many reasons. Today, let’s look at retail partnerships with […]

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verve partnership

When it comes to a lingerie boutique – whether a bricks and mortar or online experience – how you present your environment is critically important to your brand. For many retailers, décor goes a long way to present the brand. A boudoir environment evokes a mood very different from a store with sleek lines and […]

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eurovet and invista - interfiliere test

So far in this lingerie branding series, we’ve looked at Lingerie Briefs and online retailer, Secrets In Lace. Now we are asking; What happens when you want to expand your lingerie brand? It’s important to be strategic when considering expansion. There’s plenty of upside – new market, new customers, and dreaming about the ka-ching dropping […]

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lou111513

The holidays are coming, and that means lots of lovely new lingerie hitting the shelves. Christmas morning comes early, as boxes from our favorite manufacturers arrive, and we open them to see what’s inside. OK – show of hands – how many of you retailers open the boxes and say: A) Oh great! I’m so […]

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