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Fit My Bras – The Second Edition of My Bestselling Bra Fitting Book

Fit My Bras - The Second Edition of My Bestselling Bra Fitting Book

In 2010 I wrote a book to share a bra fitting methodology with women. Much to my happy surprise, it became a bestseller. Then I pulled it off the shelves. Why would anybody stop selling a bestselling book? A lot of folks didn’t understand my decision. In

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My AHA Moment

My AHA Moment

“You’re so sensitive.” When I was growing up, I heard that a lot. It wasn’t a compliment. As a kid I was hurt by every mean spirited word on the playground. I knew I was supposed to “have a thick skin” and let mean girl bitchiness “roll

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Three Keys To Retaining Customers For Life

Three Keys To Retaining Customers For Life

“Here you go.” That’s what the shoe salesman said, thrusting two boxes in my direction as he simultaneously began to walk away. I was pretty stunned and started doing a mental checklist: Had I smiled at the guy? Yes. Had I asked politely to see the selected

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Body Shaming: Hollywood’s Latest Fail

Body Shaming: Hollywood’s Latest Fail

I’ll admit it – I was a Pitch Perfect addict. I paid to see the ode to a cappella in theaters. Twice. I rented the movie on Pay Per View. I watched it on cable…oh…let’s not count the number of times. Was it a lot? Yes. Did

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What Frames YOUR Vision of Success?

What Frames YOUR Vision of Success?

What does this sign mean to you? For most, the association is immediate and easy – this silhouette indicates a woman’s bathroom. But why? It’s only because that’s the experience you’ve had with the image in the past. Yet one small tweak and you can envision something

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The Doughnut Effect – Create Amazing ROI

The Doughnut Effect – Create Amazing ROI

Hot doughnuts. They’re pretty hard to resist – which is why so many stores have that big ol’ neon sign in the window, announcing when there are hot, fresh servings of doughy, sugary bliss on hand. Cars have been known to swerve over multiple lanes of traffic

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Spirit Air Sucks – Which Is Great For Your Business

Spirit Air Sucks – Which Is Great For Your Business

Recently, a friend of mine posted a picture from a cramped Spirit Air flight, complaining about the tiny seat, the delays, the upcharges…basically everything. “Never again,” was her exact quote. The discomfort wasn’t worth the lower price, according to my friend. I flew Spirit Air – exactly

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The Unspoken Message of Body Image

The Unspoken Message of Body Image

I was fascinated by a recent article, discussing women’s ideas about body size, in Salon.com. Part of the article examines the impact of media on how women see themselves. I’ll summarize…it’s unhealthy. Here are a few highlights: On average, women in North America say their ideal body

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When Businesses Treat Customers Like Booty Calls

When Businesses Treat Customers Like Booty Calls

When Businesses Treat Customers Like Booty Calls Customer relationships are like dating. Let’s say you meet a guy and you like him. You go out once and it’s great. But then he never calls or writes. How would you feel about that guy? How psyched would you

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Debunking The Big Bra Fitting Myth

Debunking The Big Bra Fitting Myth

Quick question for you… Did you ever wonder about the origin of the bra fitting “statistic” that says 70-85% of women are wearing the wrong size bra? Well, I did a little homework, and guess what?  It’s little more than urban legend. So where did it come from? By

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How to feel FABULOUS

How to feel FABULOUS

Do your customers feel FABULOUS when they shop with you? The question occurred to me as I was watching an ad for Special K on TV recently. The ad showed women trying on jeans (another article of clothing that many women dread buying) but the jeans were sized

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Goodbye BUSTED!

Goodbye BUSTED!

When my book Busted! was published in 2011, I was beyond psyched. When it hit the bestseller list…and then stayed there for a YEAR…I was over the moon! I was touched whenever someone approached me at a trade show to share how much they loved the book,

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