It finally feels like Summer is around the corner after a long, cold, gray winter. The warmer temperatures turn a lingerie expert’s to thoughts of the next season. Here are some products that have come across my desk that are particularly good for the Summer to come. Knock Out outerwear Solutions garments come to workout [...]

I was thrilled when the author of Sweet Nothings signed up for the Charter Class of the FabFit Academy, my online bra fit training and certification course.  She just reviewed the course and…Wow!  What an amazing thing to read, especially since creating the class was such a huge amount of work, and presenting it online [...]

No longer the domain of stern salesladies scolding their chastened customers for their ill-fitting lingerie, bra-measuring is undergoing a renaissance, thanks to some serious innovation from lingerie companies and bra-entrepreneurs. Via helpful websites, smart campaigns and training programs for store employees, the perfect fit can be a reality for shoppers who were long resigned to [...]

Ali Cudby on CBS Washington DC’s morning news.  The French study says bras make bras sag.  Ali says – don’t ditch your bras quite yet.  Take a look!

Customers In The Fitting Room – via Retail Briefs If only fitting lingerie was as simple as having a single bra size.  Yes, I can hear the chuckles from the fitting community.  We all know better.  Bra sizes vary from brand to brand, and even within a brand from bra to bra.  I was prepping [...]

Via McPete Sez Newsletter Retailers often struggle with the question of whether or not to introduce adult “toys” to their product mix.  They fear customer reaction and making customers uncomfortable by the overtly sexual nature of the items.  Oftentimes the resistance comes from having the toys out, in view of shoppers who might be intimidated [...]

Size matters. But it’s not the number that counts, rather the way it fits. Naturally, we want our clothes to fit – to make us appear slimmer and well put together – which can cause us to even walk taller. We’ve clearly gone over the importance of making sure our bras fit, so the only [...]

What to wear under fabulous dresses can be tricky at any time of year.  Add in the Red Carpet and the glamor of the Oscars, and getting your foundations right is serious business!  Fortunately, this year, Va Bien Lingerie is helping everyone out, right on your iPad! The Underpinning Attendant iPad App from heritage intimates [...]

Ali Cudby’s Valentine’s Day Lingerie shopping tips for men were featured on Washington DC’s Let’s Talk Live  

It’s after Valentine’s Day and the rush is done…except now you have customers returning their gifts.  Lingerie retailers have shared their Valentine’s Day return stories with me and asked for tips for turning those situations around.  This video, like the information I share in the FabFit Academy, highlights the three key areas of opportunity to [...]