About Ali Cudby

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Ali’s incredible insights help women business leaders create loyal, repeat clients who become raving fans. When customers find places where they feel seen, heard and valued, they want to go back for more.

The result?

Customers are inspired to buy more often and refer like crazy, while businesses thrive and change customers’ lives – and clients enjoy gains of 35% within 90 days.

With over 20 years of experience in customer loyalty, The New York Times Company was the first corporation to experience Ali’s work after she graduated with an MBA from Wharton School of Business. Her skills were honed further at Golf Digest, Animal Planet TV Network, and then as an award-winning entrepreneur.

As Founder and CEO of Fab Foundations in 2010 and subsidiary Your Iconic Brand, Ali’s expertise has been featured on all the major TV networks and print in Cosmopolitan Magazine, Essence Magazine, Daily Candy, Huffington Post, Yahoo!, and numerous others.

“More than anything, I owe this business to my lousy bra.”
– Ali Cudby

Ali continues to share, “After having a transformational bra fitting in 2004, I created a unique methodology for the art and science of bra fitting, called the BUSTED formula. My formula became the basis of a book, Busted! The Fab Foundations Guide to Bras That Fit, Flatter and Feel Fantastic, which remained on the bestseller list for a year after its publication in 2011.”

The BUSTED Formula is also the basis of the FabFit™ Academy, the premier global bra fit certification program. The FabFit™ Academy has trained and certified professionals on 6 continents (and is actively seeking any bra fitters on Antarctica).

Fusing her corporate background and her insights into consumers gained in the Intimates industry, Ali developed an innovative system for customer retention. Today, Ali is committed to using that approach to help women leaders and organizations create raving fans, repeat customers and extraordinary profits.  She serves on the executive board of the University of Pennsylvania’s Trustees Council for Penn Women as the Chairperson of the Leadership Committee, and in her spare time you can find her in the pottery studio.

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About Ali Cudby April 23, 2011