In the past year, Fab Foundations has been fortunate to work on a survey with a team from Wharton Business School.  The purpose has been studying bra fit and bra shopping habits.  While the survey is ongoing, there has been robust (OK, pun intended) enough support to identify some preliminary findings. For one, women have [...]

A first bra-shopping trip is a rite of passage that can define how a girl feels about her body.  These days, most girls start shopping for bras long before they’re ready to be sexually active, which creates the potential for a fundamentally mixed message that comes along with the confusion of a developing body. How [...]